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Backyard Coaching

Stop guessing what to plant.
Get a plan built for your exact yard.

A separate private coaching service, not included in Club membership. Jermaine and Toni personally review your yard on video: what to plant, where, and when. A written Game Plan. 16 weeks of coaching. 12 months of GrowFitFL Club. Three printed books. Advice and a plan for your own hands, not a crew.

Up to 3new clients a month
7 business daysafter completed intake
16 weeksreachable, weekdays
Apply for Backyard Coaching

Private coaching, by application.

The application takes no payment. Tell us about your yard and one of us emails you back within 48 hours. We confirm the scope, schedule, and exact investment before any payment.

Jermaine and Toni record every review themselves, so the program accepts up to three new clients a month. When those places are taken, applications go on the list for the next month.

Why a recorded video, not a live call

A live call is only as good as what you remember when it ends.

After twelve years as a certified personal trainer and eleven years growing food on this lot, Jermaine learned this the hard way. People would write down notes, feel excited, go home, and six weeks later they could not remember what to plant first.

A private recorded video lives in your dashboard forever. You can pause it when you are standing in the garden. Rewind when you miss something. Watch it again in October when it is time to plant the fall crops Jermaine told you about. Watch it with your partner on the couch.

Outside of Jermaine showing up in your backyard every weekend, this is the most effective way to coach.

Who this is for

Built for people who want food from their yard, not another stalled project.

This is for you if
  • You have a yard in the South, zones 8 to 11, and you want it feeding your family
  • You have planted things that died and you still do not know why
  • You are tired of gardening advice written for up-north weather that falls apart in Southern heat
  • You would rather follow one plan built for your exact yard than piece one together from forty videos
This is not for you if
  • ✕You want someone to come do the planting for you. This is a plan and coaching. Your hands still go in the dirt.
  • ✕Your yard is outside the South. The Club can still teach you plenty, but this program is built around Southern planting windows.
What is included

Everything you need. Nothing you do not.

Your private yard review video

Jermaine and Toni record a full 15 to 25 minute video reviewing your entire yard: what to plant, where, exact planting dates for your zone, and what to skip. It lives in your dashboard forever.

Delivered within 7 business days of your intake

A written Game Plan document

A plant list, planting dates by zone, and a shopping list delivered to your dashboard alongside your video. Something you can print and take outside.

Delivered with your video

16 weeks of Coaching Concierge

Direct messaging with Jermaine and Toni for 16 weeks. Send photos, short videos, questions. You get an answer within 24 hours, Monday through Friday. Two follow-up video credits included.

Starts on purchase date

12 months of GrowFitFL Club membership

Every tool and every course, the complete 17-module Masterclass, the GFC-1 certification exam, the Apothecary, and the full Movement fitness app, for a full year. After 12 months, renew at the annual rate offered then.

Starts immediately

Three printed books, shipped free

Grow Food NOT Lawns, The Florida Perennial Garden, and Toni's The Florida Grow List: 50+ Plants That Won't Let You Down. All three printed books shipped to your door at no extra cost.

Ships after intake is submitted

Two follow-up video credits

After your full review is delivered, you have two credits for short follow-up videos, up to 3 minutes each, delivered within 3 business days. Use them to dig deeper on one thing.

Valid for 16 weeks
The on-site visit package

Close enough to drive? The second package puts us in your yard.

If you are in West Central Florida, or along the corridor east to the Atlantic coast, the Coaching plus On-Site Visit package adds one visit from Toni and me, in person. We walk your beds with you, look at what is thriving and what is not, and give you our honest read on what you have built. It is the second of the three packages below, not part of the base program.

No clipboard, no stopwatch. It is a garden chat, the kind we have with people we know, and it usually runs longer than we plan.

What the visit is, and what it is not

We come to look and to tell you what we think. What is working, what is not, and what we would do differently in your space.

We are not coming to plant, dig, prune, haul or build. This is an assessment and a conversation, not labor. Bring your questions and wear something you do not mind getting dirty, because we will be out in the yard and not sitting at the kitchen table.

A one-hour visit, included in the Coaching plus On-Site Visit and Complete packages only. Scheduled around both our calendars, inside the service area on the map. Please give at least 48 hours’ notice to reschedule a visit or call. We can make exceptions for unsafe weather or emergencies. Contact contact@growfitfl.com to arrange a new time.

Your recorded yard review and your written Game Plan are delivered on every package, on the same timeline. The visit is on top of the review, never instead of it.

The shaded band across the middle of the peninsula is the rough drive area, from West Central Florida east to the Atlantic coast. If you are near the edge, ask. We would rather tell you straight than have you guess.

Home visits cover West Central Florida, and the corridor east to the Atlantic coast.

Three ways to work with us

Choose the support your yard needs.

You get a review recorded for your own yard and a written Game Plan, plus the same 16 weeks with us. The base package is remote, so we take applications from anywhere in the South. Only the on-site visit is limited to the Florida service area below. What changes is whether we come to you, and whether we stay with you through the year.

The application shows the investment before you share your details. Applying is free and does not reserve a place or commit you to a purchase.

Backyard Coaching

The full program, delivered remotely.

  • A 15 to 25 minute yard review recorded by Jermaine and Toni
  • Your written Game Plan, plants and timing for your region
  • 16 weeks of Coaching Concierge, answers inside 24 hours on weekdays
  • Two follow-up videos, 3 minutes each
  • 12 months of the Club, every tool and course
  • Three printed books shipped to your door
Apply for Backyard Coaching
Includes a yard visit

Coaching plus On-Site Visit

Everything in the Backyard Coaching plan, and we come stand in your yard.

Everything in Backyard Coaching, plus

  • One one-hour in-person visit from Jermaine and Toni
  • We walk your beds with you and give our assessment on the spot
  • West Central Florida, and the corridor east to the Atlantic coast, only
Apply for Coaching plus On-Site Visit

The Complete Package

The full remote program, one visit, and twelve monthly planning calls.

Everything in Backyard Coaching, plus

  • One one-hour in-person visit from Jermaine and Toni
  • Twelve monthly calls, 30 minutes each, starting after your yard review is delivered
  • A season-by-season plan that keeps adjusting as your yard changes
  • West Central Florida, and the corridor east to the Atlantic coast, only
Apply for The Complete Package

The on-site visit is a look and a conversation, not labor. We come to walk your yard and tell you what we think, and we are not coming to plant, dig or haul. Jermaine and Toni record every review themselves, so the program accepts up to three new clients a month across all three packages.

The full picture

  • Private 15 to 25 minute yard review video recorded by Jermaine and Toni, specific to your yard
  • Written Game Plan: plant list, planting dates for your zone, shopping list, in your dashboard
  • 16 weeks of Coaching Concierge with photo and video attachments, priority response
  • Two follow-up video credits (up to 3 minutes each) within your coaching window
  • Full 12-month GrowFitFL Club membership, every course, every tool, GFC-1 exam
  • Three printed books shipped free: Grow Food NOT Lawns, The Florida Perennial Garden, and Toni's The Florida Grow List
  • Want us in the yard, or on a call every month for a year? Those are the two larger packages above. An in-person visit is a look and a conversation, not labor
  • Your videos live in your dashboard forever, no expiration
  • After 12 months, renew at the annual rate offered then

The plan for your yard, plus 16 weeks with Jermaine and Toni, plus a full year of GrowFitFL Club, plus all three books. One price, paid once, after your application is accepted.

Let’s see whether this fits your yard.

Start with the support you need. Review the investment on the application, then we confirm the right package together.

A plan for the yard you have, before another season goes into guessing.

Apply for Backyard Coaching

No card required to apply. No payment or booking on this page.

How it works

Apply, then we talk. Five steps, no technology headaches.

1
You apply
A short form about your yard and what you want from it. No payment on the form. One of us reads it and emails you back within 48 hours.
2
We confirm the fit and details
We review your goals and location, then confirm your package, exact price, schedule, and terms in writing. You decide whether to proceed. Payment comes after acceptance, before the full intake.
3
You fill out the intake form
Takes about 20 minutes. You upload a few photos of your yard and a short walkthrough video you record on your phone. You tell Jermaine and Toni your goals and what you have already tried. Your three books ship after this step.
4
Your review lands within 7 business days
Jermaine and Toni watch your video and photos carefully, then record your private yard review together. It shows up in your coaching dashboard with your written Game Plan beside it.
5
You act on it, with us in reach
Pause it, rewind it, take notes. For 16 weeks you have Coaching Concierge for follow-up questions with photos and video, plus two follow-up video credits. Visit packages include one hour in your yard. The Complete Package includes twelve monthly calls, 30 minutes each, starting after your yard review is delivered.
Meet your coaches

Neither one of us started here.

Toni came up from Miami, taught by her father and her auntie, who each kept a food forest in the front yard and the back. Jermaine came down from Ohio, where he learned four hard seasons and a frost date that meant something.

Then Florida happened to both of us. The sand. The heat that does not quit in August. The rain that comes all at once and then not at all. We each had to put down what we knew and learn this place from the dirt up, and we made every mistake there is to make out here doing it.

That is why we are not guessing at your yard. If you moved here and nothing grows the way it did back home, we have already stood where you are standing. Between us it is more than forty years of growing food, twelve years of coaching people through their health, and a kitchen that turns the harvest into supper.

The whole point is simple. Grow your own vitamins, in your own backyard.

Jermaine Jefferson
Jermaine Jefferson

Twenty years growing food, eleven of them in Florida. Health and fitness have been a lifelong study. Certified personal trainer for 12 years, and he has trained or advised more than 7,000 people toward their weight, their health, and their athletic goals. He has studied nutrition for over 20 years, and it decides what goes in his ground. Vitality, longevity, and health first, every time. Author of Grow Food NOT Lawns, The Florida Perennial Garden, and Discipline: What Nobody Wants to Hear. He wrote the 17-module Masterclass and the GFC-1 certification that goes with it. More than 40,000 gardeners follow his channel.

Toni
Toni

More than 25 years gardening, and she runs the RootedinJs channel from this same property. Author of The Florida Grow List: 50+ Plants That Won't Let You Down. Her Caribbean roots sit at the center of how she grows, how she cooks, and how she helps somebody start. Tropical plants, herbs, and old home remedies are not new to her. She is also a personal chef who cooks garden to table, so she can show you how to grow food that truly feeds a family, from the heavy calorie crops to a plate you would pay for at a restaurant. She brings a second set of eyes to every review, and she catches things Jermaine misses.

You are not getting one opinion. You are getting a married couple who grow a food forest together, looking at your yard from two angles and agreeing on one plan before they hit record.

Where it all lives

Your private coaching dashboard

Once your application is accepted and you check out, a private dashboard opens inside the Club. Your delivered videos remain available there. Coaching support lasts 16 weeks, and the included membership lasts 12 months.

  • A step by step timeline that shows exactly where you are and what happens next, with real dates
  • Your yard review video and every follow-up video, stored forever
  • Your written plan on screen, section by section, built from your actual intake
  • A shopping list of the exact seeds, trees, and supplies for your plan, organized by category
  • Book shipping status, so you know when your three books are on the way
  • Direct messaging with Jermaine and Toni, photos and videos included, for your full 16 weeks

Common questions

Your yard, your plan,
recorded and yours forever.

Your review is in your hands within 7 business days of your intake, so a plan can land before the next planting window opens. One-time. No subscription. Built for your actual yard.

Apply for Backyard Coaching

Application only. Jermaine and Toni record every review themselves, so the program accepts up to three new clients a month.

Refund terms: Full refund within 7 days of purchase, unless you submit your intake first. Submitting your intake starts your personalized work and makes your purchase final. The Annual plan's 14-day guarantee does not apply to this program. See Refund Policy

Questions? Email contact@growfitfl.com